Your Social Media Is Powerful. Are You Using It Right?
Alan Coote
Content and Development Director
I have to be honest when I created a radio station in the South of England, social media was in its infancy and I was definitely in the camp of ‘Social Media, What’s the Point? Until that is, it started paying dividends financially.
It turns out that social media isn't nearly as difficult and complicated as some people make it out to be. Getting going with it is easy and because you work in radio you already have a huge advantage over the majority of people.
So, what is wrong with thinking social media is the work of the devil? Social media is a powerful tool to get to grips with and has 4 huge benefits for radio stations.
Firstly, social media allows you to build an audience that is quite often larger and broader than those who actually listen to your station. These people can obviously be from around the world, around your area, down your street or up your ally.
You can connect and communicate with your listeners immediately and in real-time if you want. This means it’s a great tool for engaging with listeners and building upon your on-air content.
Your Social media followers are a really valuable asset and, if you do things the right way, they can be a source of added revenue. Very few radio stations see themselves as independent social media influencers, but the truth is, you are.
Social media can give you and your presenters really quick and accurate insights into your audience demographics, location, likes and interests. It’s not the same as a RAJAR, Neilsen, Radio Pulse or any other independent radio listener survey. But when you dig into the stats you’ll see that they are extremely valuable.
Later, I’ll show you how to monetise your social media without actually spending ANY time doing it. But for now, it’s enough to say, by using a service like Live Drive a lot of the work is done for you.
Subscribe to our newsletter to be notified of new videos in this training series.